Getting Publicity is Not Always Easy and Depends on having a Story that is Perceived as “Newsworthy”

To Get the Media Interested You Need to have a Good Story

You Have the Right to a Healthy and Clean Entrance to Your Apartment Building, in area that is City Owned

It was only a week ago that Yianni Stamas, on this site, told a really life story of how he finally got the city to fix a drain that was causing polluted water to fill the entrance of an apartment building. Tenants had to literally step in the filthy water to get to their homes.

We Pay Taxes Too

And even though all the conventional means were tried, no help was ever given to the people, and hence the problem persisted. The unhealthy entrance to an apartment building that they faced each and every day, was an issue that had been going on for years! You have a right to your health in public places! Especially when it is connected to the city or government in some way such as the NYC Housing Lottery and therefore their responsibility!

What Does this Apartment Entrance Situation have Anything to do with Today’s Topic?

The reason we mention this tale about the difficulty sometimes of getting public servants, who we pay the salary, to actually do what they are receiving income to do. Why story? Because it is a window into the reality of being an American and living in the city in one of the less liked areas of Manhattan. The point is you have to think outside of the box. The goal is to figure out the shortest and most non stressing, route to solve the problem.

What is the METHOD HOW to Get What You Want, Need and Desire?

How do you know if your METHOD HOW to get what you want will actually work? The answer to this has to do with you and your ability to look at the situation and come up with a strategy. Luck is a part of the process also, but if you get lucky, don’t city on your laurels but instead get right to it. Time is of the essence.

Danger in Motion

The building puddle of water we have been talking about was also done in conjunction with fire hydrants being illegally opened and then used to spray into the already existing puddle. Also, it is a tradition every summer to get hydrants to spray into the windshields of cars. And when a driver who cannot see through the windshield (due to having large amounts of water sprayed on it) could potentially hit someone.

Whether You are Promoting Yourself or Your Company or Social Justice, Makes No Difference if You are Seeking Publicity

The water topics of a large puddle as well as hydrants spurting, caused a lot of anxiety and the city was doing nothing. So, out of concern for public safety, a call was made to New York 1 which is an NYC channel that is focused on Manhattan and the other boroughs. NY1 showed up with their camera and reporter and covered the story.

Problems and Solutions

If a problem is painful and impacting the lives of lots of people, the press or media is sometimes interested in covering it. They like stories with an aspect of lack of safety and injustices. Hence, if you have a good story, they will come. But if you have nothing to offer that will solve their problem of finding and filming coverage of tales, you will not get a result.

Will they Be Interested?

Remember, even if you have a good angle, you still might not be able to get their interest. It all depends on how timely and newsworthy your story is to them, and they make choices based their question which is if this is a good topic that will generate interest for viewers and sponsors. Will they be interested in the problem and solution?

Online Newsletters

Online and email Newsletters can be very helpful getting the word out regarding problems and solutions. An example is the Method How Report formerly known as USA Make a Difference Newsletter. This report has fresh ideas at least once a week, complete with coming strategies in the form of weekly Company Campaigns to help your company flourish.

Please Note

Although all who are interested can subscribe to the report, at the present time at this very early stage in development, METHOD HOW is focusing on helping those who are a Person in Need, or owner of a Company in Need, or both. For a limited time they will have access for free to strategies that are DIY (Do it Yourself) so it does not matter where in the United States you are located.

Yianni Stamas and a Real Life Tale About How Tenacity and Communication with a Little Luck Can Sometimes Solve Problems that Impact a Lot of People

Not a Picture of the Actual Puddle but Imagine Something Like this Leading to Knee Deep Water at the Entrance of the NYC Apartment Building Where You Live

Secret Techniques To Improve Communication (or at Least Stuff that has worked)

Yianni Stamas during the ten years of producing the Platinum PIAs, always did his best to try to zero in not only those problems in Inwood Manhattan or Washington Heights, but also topics that needed to be brought up to build awareness. And some problems might benefit from intersecting with each other more than the currently do.

Bureaucracy is not the fault of Bureaucracy but Rather of Bureaucracy

Bureaucracy has a way of making it difficult to do much of anything. Through, this is often not their fault directly because when many administrators themselves try to make a difference and reach out to relevant other city agencies. But as Yianni Stamas has pointed out, one city agency with a purpose that contacts another, can sometime get the run around.

How to Improve Communication?

Or it can be the “Slow No” in which the agency that help is sought from, might talk about how they have walls too they cannot jump over. So what is the “secret” that can be used to improve communication?


The fastest way to get a positive result when it comes to one person to another, is that they are on the same page with same values to start out with! Not really a secret, but is something to think about so you do not get caught up in trying to make someone change what they believe in. We know that Yianni Stamas is on board for simplicity.

Is there a METHOD HOW to Open Doors Easily or Must One Resort to the Age Old Adage “Try, try, again?”

Back to the city agency trying to communicate with another city agency, as an example could be that of the search for a door to enter the NYC Housing Lottery. Now please understand we are in no way knocking the NYC Housing Lottery, merely voicing the importance of being your own advocate in life and that of family, friends and coworkers. And the only way that this seems to work is if you persevere.

New Yorkers Once in a While are Able to Get the City to Help with Community Issue but Sometimes it Takes Thinking Out of the Box

In Inwood Manhattan there was an apartment building on the east side of Broadway that had a major problem with water and knee-deep puddles that formed right at the entrance making it extremely difficult to enter the building. And people, trying to get into their apartment homes would get wet in water that was stagnate harboring possible elements that could make a person ill.

Drain the Large Puddle?

Now Yianni Stamas, who wanted the city come to drain the enormous puddle that existed year after year , did what New Yorkers are told to do: Call 311. The idea is that you call them and they connect you to government agencies that can help you.

A Long Story Kept Short

After attempting many times of using 311 to try to take this big puddle away, he got no results. One day, as luck would have it, he was exiting the building trying not to get wet from all the water at the entrance, when he saw something amazing: a city truck with the tools to drain the veritable pond.


But this truck had not come to the neighborhood to drain the giant puddle and kept driving past the building. With water dripping from his clothes, Yianni ran after the truck. Fortunately the truck stopped at an intersection, and Yianni got the two men within to roll down their window. Yianni pleaded with them to fix the water problem. And in less than twenty minutes they fixed the issue. The point to be made here is that tenacity can sometimes save the day!