All posts by Platinum PIAs

Platinum PIAs is proud to be an organization that recognizes ArtisticPreneurs who are making a difference in their communities and around the world.

How to Start Your Own Awards Show


People Want to Keep the Name

Let’s approach first things first which is a quick update regarding changing the name of the Platinum PIAs to either USAcreate.com Awards or the Big Apple Awards. There was a serious backlash against changing the name Platinum PIAs, so although this decision is not yet final, a working agreement has been reached.

A Strange Solution

Via this agreement, the Platinum PIAs will continue to be named the Platinum PIAs while USAcreate.com and BigAppleAwards.com will become subdivisions.

Still a Work in Progress

For businesses all over the USA, USAcreate.com will have its own line of awards under the Platinum PIAs moniker. This goes also for BigAppleAwards.com which will be the presenter to educators and performing artists. Thank you for bearing with us, we will soon let you know if this approach is permanent.

Your Own Awards Show!

Our next Platinum PIAs Ceremony will be our 11th one! And through doing this process over and over and over again, we’ve learned a thing or two about creating, promoting and presenting an awards show. Have you ever thought about wanting to start your own awards show? If so, this post is for you especially if you are a part of the media industry including video, film and the web! If you aren’t already in the industry, you can get tips here on starting your own company or agency.

Set Goals

Ironically, the first step in the awards ceremony creation process is to pick the right name. As of late we haven’t been doing great with that one, but things will be resolved in the near future. The next thing you’re going to want to do is write two to three paragraphs about what your awards show is and how it will help the community or solve a problem.

Calling in Favors?

This is followed by setting a budget. We’re of course assuming you have a budget. If you do not have one you can figure out the numbers of what is needed and seek donors for help. Or you can even go the no budget approach. While this is not the best way to do things, it can be done using a free space and calling in favors. Or you may already be in the video, film and web industry in which case you’ll likely have the contacts. Not in the industry? No problem. Remember, you can get tips here.

Awards Show Tune

If you have a musician involved, you might consider having this person write, sing and record a song about your awards show. We have one for the Platinum PIAs and portions of it are used throughout the ceremony.

Reach Your Goals

Now you need to jot down all the elements for your awards show, with the list being gotten from your budget. Be sure to track every component as you reach goals.

Don’t Forget the Actual Award Statue

One thing you should do is have a designated staff including someone to take tickets and hand out programs, another person to MC etc. Don’t forget the awards statues themselves. If you can get some nice awards made you will make the winners happy and they’ll more likely keep the award for years to come!

Meet the Stamas Bros


Bros to the Rescue

And the controversy continues. Should the name Platinum PIAs remain the moniker or should it be changed to Big Apple Awards or even USAcreate.com Awards? We’re busily trying to decide that question and have brought the Stamas Bros on for their feedback. The Bros recently consulted on an Over50USA website post.

Sorting Out Three Possibilities

Thus far feedback from readers has been pretty much even between the three, so we’ve decided to bring in some help in the form of none other than the legends in their own minds: the Stamas Bros!

Technical Difficulties

Due to technical details we are unable to bring to you the actual dialogue we had with the bros, but we can tell you this: they were very helpful.

Bros Suggestions

The Stamas Bros were of the opinion that the best way to make a decision was to let YOU decided. We have in the past gotten some feedback on this topic, but never in a very specific way.

Next Steps

So likely what we are going to do is via our newsletter get the word out to our cherished audience and ask them what they think.

Another Option

Another option that the Bros offered up was the idea of having the PIAs be much more than your average awards show. It’s three shows in all! The Platinum PIAs, The Big Apple Awards and The USAcreate.com Awards all in one extravaganza!

Let Us Know What You Think

We really are open at this point to all ideas and solutions. Do you prefer one title over the other? Do you like the idea of three shows in one? Also, we are not ageist and nominate those of any age including Over 50.

What We “Got” from the Bros

It was clear that the Stamas Bros never forgot the most important thing which is our mission which is “to recognize those businesses, educators and artists of all kinds who are making a difference in their communities.

Apples or Oranges: Seeking a New Name for the Platinum PIAs



The Search for an Answer

And thus the search for an answer to the question “Big Apple Awards” versus “USAcreate.com Awards” continues. What should the new name for the Platinum PIAs be? The editor of the popular website Over50USA thinks it should be named the Over 50 USA Awards. Please editor, let’s not make this even more confusing!

New Title Anyone?

As many of you know the Platinum PIAs have been in existence since 2010 and as of this writing, a decade later, there is the desire from within the organization to come up with a new title to refresh the awards. This was the brainchild of one of the members of the Stamas Bros. Who are the Stamas Bros and why should we listen to them? In fact we should NOT lend them an ear.

Uncovering the Purpose

Why? Because in part there are other organizations with similar titles, plus, PIAs producers are seeking to further the meaning of the organization. They wish to potentially be more location specific (Big Apple Awards) and/or clearer about what the awards are. The same editor of Over50USA again asserted that the awards should be for those who qualify for A.A.R.P.

Contributors to Their Communities

Clarifications appear necessary to crystalize that that the aim of the awards is to recognize business owners, entrepreneurs and artists of any kind (fine arts to performing arts) who are making a difference by contributing to their communities.

Marketing Content Can Make a Difference

Recognition also extends to how a business or artist uses resources like marketing to get a positive image out to the world about their community.

Stamas Bros and Community Pride

Take for example the Stamas Bros. They are a popular group (strangely) known for their offbeat sense of humor and pride in their communities. Stamas Bro Homer resides in Manhattan, NY, whereas Stamas Bro Aristotle is a community activist 3,000 miles away in his neighborhood North Fork that is known for being located at the exact center of California!

Opening it Up to You

It is at this time we open the question up to you. What do you think the Platinum PIAs should now be called? The Big Apple Awards? The USAcreate.com Awards? or something else? We want to hear from you! So please contact us now!

We Apologize for the Confusion


It’s a Battle

We’re sorry to see this has escalated into a battle. Big Apple Awards and USAcreate.com Awards pitted against each other with each one’s desire to take over our Platinum PIAs brand with their own identity. I suppose I am to blame for the misunderstanding that lead to this issue. And for some reason Artist Steps has been elected to be judge and jury.

A Change of Direction

First off, I am leaving Platinum PIAs because after a decade of producing the awards show my interests have shifted and I’ve gone to work for the USAcreate.com division known as the Blogger Coalition. I am fascinated by the notion that blogs, even those with the same subject matter, can work together in harmony.

USAcreate.com had no Interest in the Beginning

Since USAcreate.com is the producer of the Blog Coalition (for which I am becoming the manager), you would think that I would offer them the opportunity to extend their branding. But at the time of my transition, USAcreate.com showed no interest in being the name for the new PIAs.

Initial Kismet

Almost immediately at the time of my announcing my moving to become the manager of USAcreate.com’s Blogger Coalition, I was contacted by the Big Apple Awards to become the future name of the Platinum PIAs Awards. At the time I thought this was a wonderful idea, because the mission of “Apple” and “PIAs” are similar in mission because both recognize small business owners and artists of all kinds who are making a difference in their communities.

Where is Alliance?

But all at once after making Apple arrangements (short of signing agreement), USAcreate.com texted me that they were saddened and shocked that I went with Big Apple Awards instead of USAcreate.com Awards. I apologized profusely to Big Apple that USAcreat.com was my future “boss” so I would have to go with them instead. Even though I’m the one to ultimately decide, I believe that ArtistSteps.com is not thrilled with my decision.

And the Battle Begins…

I even went ahead to update the PlatinumPIAs.com Awards website with a story about how USAcreate.com was to be the new name for the the PIAs. The the Big Apple Awards lashed out about not getting the title and we are in now in the Title Change Battle: USAcreate.com Versus Big Apple.”

Platinum PIAs Becomes USAcreate.com Awards


There has been a lot of confusion lately regarding the name change of the Platinum PIAs to USAcreate.com Awards. Some are wondering why do it in the first place due to the fact that the PIAs have been occurring annually both online and off since 2010. They go on further to state that this will mess up the branding. They point out that we’re going to be destroying a decade of PIA brand building.

At USAcreate.com Awards headquarters we respond that we agree that changing from one name to the other after ten years of getting used to the original name requires being a bit uncomfortable. But we truly believe that it will be worth it, because in the end our clients will be served better. How? Because USAcreate.com is a collective of very talented marketing mavens and artisans who understand how to build visibility for artists and business owners which is the original vision of the PIAs.

Platinum PIAs Nominations are Pouring in

Yes folks, the Platinum PIAs nominations are pouring in. When it rains it pours! And the exciting thing is that many of those submitting nominations are themselves ArtisticPreneur who share with us aspects of their creative process.

Meanwhile, we receive at least a few nominations a day, from all over the world. Plus, we’ve been getting one question in particular regarding this annual community awards show that’s been recognizing ArtisticPreneurs since 2010. The question we’ve been getting over and over again is:

“What’s the deal with the PIAs? Are you guys  going to be doing a live version of it anymore?”

In regards to the question if we’re going to be doing live shows or not, our response is “We’ll see.” 2019 we’ll be another internet only performance, but this could change in the future. In the meantime, keep those nominations pouring in!

Know an Artist of Any Kind (or a Small Business with a Creative Owner) Who is Making a Difference in the Community? Nominate that Person for a Platinum PIAs Award!

Platinum PIAs
The PIAs Committee are searching for new nominees for the awards show.

Entertainment Entrepreneurship

There’s a paragraph that recently appeared in the Entertainment Entrepreneurship website/blog that was a calling of all ArtisticPreneurs. There’s is also a paragraph on last year’s winner Julie Newmar who is the personification of an ArtisticPreneur.

“One of our favorite winners was Julie Newmar, perhaps best known as Catwoman on the early Batman TV series . I have to admit, I am old enough to have watched the series when it first came out, so I’ve been a Julie Newmar fan for the bulk of my life. The irony is that we were never in the same room with Ms. Newmar but but communicated with her only digitally.”

Founder Gives His Input

The founder gave is input on the Platinum PIAs Community Awards Show for ArtisticPreneurs. He has been producing the PIAs since 2010. It seems people have been asking him where the video of the PIAs 20017 is. Here is his response on his blog.

“It’s unlisted so it won’t show up in any search.”

Manhattan Kids Guide a Long Time Friend to the PIAs

So now you know we are searching high and wide for qualified PIA nominees as well as have a video available so you can experience what a live Platinum PIAs is like (2018 was online only).

We’d be remiss if we didn’t also post the Manhattan Kids Guide description of the kind of individual we’re seeking to be a PIAs contestant. Manhattan Kids Guide is a Platinum PIA Award winning publication and long time friend to the awards show.

“The PIAs look for ArtisticPreneurs of all kinds (including business innovators, musicians, writers and filmmakers etc.) of the Upper Manhattan Community and beyond who are making a difference in their local neighborhoods and around the world.”

How to Get an Invitation to the Platinum PIAs

Usually you have to be invited personally in order to attend the Platinum PIAs Community Awards Show for ArtisticPreneurs. This past PIAs was a little different since it was on the web. But still it was tough to get an invite to the cyber festivities unless you were subscribed to the ArtisticPreneur.com Newsletter which is currently not accepting any new subscribers. Below is a little experiment we did in regards to inviting audience members. We contacted artist friendly sites like NYC Housing Lottery (which explores housing for artists) and had them post an invitation to their viewers. This is what it looked like:

Because our “NYC Housing Lottery” readers are interested in “all things artist” we wanted to extend an invitation to you to attend the awards. To find out more about the Platinum PIAs please go here.”

Are the Platinum PIAs Awards Still Shining Like Platinum in Inwood Manhattan and Beyond?

Lin Manuel Miranda wins a Platinum PIA Award
2017 Platinum PIAs Award winner Lin Manuel Miranda relaxes in Inwood Manhattan, years before winning a PIA “Crystal Triangle of Artistic and Humanistic Inspiration.” The Platinum PIAs Awards are for ArtisticPreneurs who are making a difference in their communities and around the world. Mr. Miranda is a deserving PIA honoree!

The Platinum PIAs are in Need of a Platinum Keyword Miracle

We are approaching the 2019 Platinum PIAs Community Awards Show that annually since 2010 has been recognizing ArtisticPreneurs who are making a difference in their neighborhoods and around the world. Although over the years the PIAs have been held in venues such as Robert De Niro’s Tribeca Screening Room and community havens such as DCTV, Inwood Manhattan has always been very visible at the awards ceremonies. This in part because the founder lives in Inwood but also because Inwood is such an incredible community experience and there is the strong desire to share the enclave with the rest of the world.

The Importance of Ranking Online

But sadly the Platinum PIAs as of late have been having a tough time of it in terms of ranking on search engines. Why is this important? Because with a strong voice on the web the message of making a difference can be expanded into places other than just Inwood Manhattan.

The Wonderful Neighborhood of Inwood Manhattan

Inwood Manhattan, for those of you who do not know, is a Northern NYC neighborhood that is the home to a distinguished lineup that includes Lin Manuel Miranda and even the late Bessie Houdini who was the wife to none other than Houdini himself. In fact, the headquarters for the InwoodManhattan.com website is just a few blocks away from where the Bessie Houdini resided during the last years of her life.

Getting Out a Message of Hope

Again back to the issue of ranking on search engines to get out a message of hope. It seems that part of the problem is with the word “Platinum” of “Platinum PIAs.” You see it was easy back in 2010 for the Platinum PIAs to rank for keywords like “Platinum” in the search engines. In those days when you searched the word “Platinum” you would find the “Platinum PIAs Awards” as a pull down menu option which is a sign of popularity. The internet in the early 2010’s were helping to quickly build a national and international fan base for a new awards show that was introducing Inwood to the rest of Manhattan – Inwood being a better than gold neighborhood, dare we say a platinum one!

Enter Big Business

In the years since 2010 there has been an onslaught of platinum products and services.  And existence of these entities on the web has rattled things to such an extent that now  a decade later, if you search “Platinum” there’s no Platinum PIAs Awards as a pull down menu. In fact, even searching for the Platinum PIAs Awards directly there’s no longer a pull down menu with it’s name.

Again, this lack of online coverage is really a shame. It means that fewer people are exposed to the important message – especially in these confusing times – of hope and believing that change is possible.

An Internet Cluttered with Infestation

These days when you search “Platinum” or even “Platinum PIAs Awards,” the pull down menu is cluttered with an infestation of commercialized “Platinum” products and services. These products and services include platinum plus rewards, platinum plus rewards of bank of america, mbna platinum plus rewards, bankamericard visa platinum plus rewards, weins canada platinum plus rewards, alaska airlines platinum plus rewards, boa platinum plus rewards, bankamerica travel rewards, bankamericard travel rewards platinum plus visa, vystar platinum rewards plus, bankamericard rewards platinum plus mastercard just to name a few.

The Platinum PIAs are at a Crisis Point Online

The Platinum PIAs Awards are at a crisis point in terms of their internet exposure. Although they still have and will likely always have the strong support of Inwood Manhattan, bringing the message of “believing” to other parts of the country will not be forthcoming as long as search engines give preferential treatment to big business.

And let’s face it, with the web currently being what it is, if they can’t find you in the search engines then you don’t exist. Sure, the PIAs could get their SEO (Search Engine Optimization) geek squad to save the day, but unfortunately many of the techniques that work are what are called “Black Hat” (which is considered bad) instead of “White Hat” (which is considered good). So because the Platinum PIAs have too much integrity to cheat the system, they are lagging online.

Is there Hope for the Web Bearers of Hope?

Case in point, while writing this post we decided to search “Platinum PIAs Awards” online and we got the message “Did you mean: platinum plus rewards?” No we didn’t mean Platinum Plus Rewards, we mean the awards show that has helped countless artists of all kinds as well as emerging entrepreneurs to successfully launch their careers as ArtisticPreneurs. Can a blog post make a difference with big business and search engines? Probably not. But fortunately the Platinum PIAs continue to have the support of the Inwood Manhattan community and that’s a beautiful thing indeed!

A Quick Look at the Platinum PIAs Journey

Examining the First Ever Platinum PIAs Awards

When the Platinum PIAs Community Awards Show for ArtisticPreneurs Premiered in 2010 it was by Accident and Not a Plan
When the Platinum PIAs Community Awards Show for ArtisticPreneurs Premiered in 2010 it was by Accident and Not a Plan

As many as you know the Platinum PIAs Community Awards Show for ArtisticPreneurs has been in existence since 2010. But what you may not know is how it started. The story of the Platinum PIAs begins not as a part of a plan but instead as a second thought. You see we had planned to premiere a video we were working on at the time and booked Robert De Niro’s Tribeca Screening Room to do so. But then on a whim we decided we didn’t want to screen the video after all, so we were stuck with a pre-paid screening room that no longer had a use. So after a discussion on what could we possibly use the theater for we chose to start an awards show. But not any awards show, one for ArtisticPreneurs, recognizing those who were making a difference in their communities and around the world. Coincidentally we were involved with a community parade project and some of the marchers and businesses involved became PIAs nominees.

The 2018 Platinum PIAs Awards Goes Online

Most the annual PIAs ceremonies over the course of our journey have been live and in person. But for Platinum PIAs #9 in 2018 we came up with the idea to switch it up. To no longer have a small panel of judges but to make everyone who was on the ArtisticPreneur Email Newsletter list empowered with picking the winners. On April 14th, 2018, we sent out an email linking to nominee videos for our online audience to view and then name the winners. Soon we had winners in four catetories.

Entertainment Entrepreneurship Lends a Hand

We owe a debt of gratitude to the Entertainment Entrepreneurship online community. They have helped us to see through the lens of there being “no business that’s not in show business.” Entertainment Entrepreneurship is very closely aligned with being an ArtisticPreneur because both are based in creativity and innovation.

Manhattan Kids Guide and the PIAs

The Platinum PIAs Awards is a family friendly awards show and members of our live audiences in the past have consisted of both kids and parents. We’ve also had kid performers two years in a row lead by Miss Tina and her Broadway Performing Arts Center troupe.

Speaking of young people, the annual Platinum PIAs Community Awards Show for ArtisticPreneur has been working very closely since 2010 with Manhattan Kids Guide when searching for nominees each year. The PIAs look for ArtisticPreneurs of all different kinds (including business innovators, musicians, writers and filmmakers etc.) of the Upper Manhattan Community and around the globe.

Specific nominees that MKG brings to the table are ArtisticPreneurs who are somehow helping kids in areas such as education. It also includes teens who participate in MKG and DigiComArts workshops that occur at the New York Public Library.

The New York Public Library and the Platinum PIAs

Teen Central at Grand Central Library, then having on staff librarian Rodger Taylor, partnered with John Yianni Stamas and Lights, Camera, Read to create Digital Communication Arts or DigiComArts projects for teens and young adults. These projects were aimed at bettering and bringing awareness to the New York City community and beyond. NYC youth participated in this year long program. The workshop lead to three Platinum PIA winners who also injected themselves into the life and culture at Teen Central.

In Conclusion

First off the Platinum PIAs would like to thank all those who make these awards possible which includes both collaborators and sponsors. Also to all those of you who have won a Crystal Triangle of Artistic Expression, your good work as ArtisticPreneurs is an inspiration to us all.

Future Platinum PIAs Nominees Could be Helped by the ArtisticPreneur Website

Platinum PIAs Nomination
How Do eBooks and Sponsorship Factor into You Maybe Being Noticed for a Platinum PIAs Nomination?

Yes it’s true, there is now officially an ArtisticPreneur website. The word “ArtisticPreneur” has gone from just being a concept to being a website as well. And the ArtisticPreneur website could prove helpful to future Platinum PIAs nominees. ArtistPreneur brings us occasional blog entries including the current one that is about using sponsorship and eBooks to advance your creative career. This kind of DIY and “How To” info could be just the thing to add visibility to artists who are making a difference who in turn may be more likely to be nominated for a PIA.

Of course there is no guarantee of this being the result but remember that the P, I and A in PIA stand for Public Internet Artist. And artists become more public when they utilize methods for gaining exposure to potentially be noticed by Platinum PIA judges.

And of course, as many of you know, when the Platinum PIAs is done as an internet-only awards show the judges consist of everyone who is a member of the NYC Create newsletter. That’s a lot of folks out there who could potentially be interested in nominating YOU for a Platinum PIA.