There has been a lot of confusion lately regarding the name change of the Platinum PIAs to USAcreate.com Awards. Some are wondering why do it in the first place due to the fact that the PIAs have been occurring annually both online and off since 2010. They go on further to state that this will mess up the branding. They point out that we’re going to be destroying a decade of PIA brand building.
At USAcreate.com Awards headquarters we respond that we agree that changing from one name to the other after ten years of getting used to the original name requires being a bit uncomfortable. But we truly believe that it will be worth it, because in the end our clients will be served better. How? Because USAcreate.com is a collective of very talented marketing mavens and artisans who understand how to build visibility for artists and business owners which is the original vision of the PIAs.
Meanwhile, we receive at least a few nominations a day, from all over the world. Plus, we’ve been getting one question in particular regarding this annual community awards show that’s been recognizing ArtisticPreneurs since 2010. The question we’ve been getting over and over again is:
“What’s the deal with the PIAs? Are you guys going to be doing a live version of it anymore?”
In regards to the question if we’re going to be doing live shows or not, our response is “We’ll see.” 2019 we’ll be another internet only performance, but this could change in the future. In the meantime, keep those nominations pouring in!
There’s a paragraph that recently appeared in the Entertainment Entrepreneurship website/blog that was a calling of all ArtisticPreneurs. There’s is also a paragraph on last year’s winner Julie Newmar who is the personification of an ArtisticPreneur.
“One of our favorite winners was Julie Newmar, perhaps best known as Catwoman on the early Batman TV series . I have to admit, I am old enough to have watched the series when it first came out, so I’ve been a Julie Newmar fan for the bulk of my life. The irony is that we were never in the same room with Ms. Newmar but but communicated with her only digitally.”
Founder Gives His Input
The founder gave is input on the Platinum PIAs Community Awards Show for ArtisticPreneurs. He has been producing the PIAs since 2010. It seems people have been asking him where the video of the PIAs 20017 is. Here is his response on his blog.
“It’s unlisted so it won’t show up in any search.”
Manhattan Kids Guide a Long Time Friend to the PIAs
So now you know we are searching high and wide for qualified PIA nominees as well as have a video available so you can experience what a live Platinum PIAs is like (2018 was online only).
We’d be remiss if we didn’t also post the Manhattan Kids Guide description of the kind of individual we’re seeking to be a PIAs contestant. Manhattan Kids Guide is a Platinum PIA Award winning publication and long time friend to the awards show.
“The PIAs look for ArtisticPreneurs of all kinds (including business innovators, musicians, writers and filmmakers etc.) of the Upper Manhattan Community and beyond who are making a difference in their local neighborhoods and around the world.”
How to Get an Invitation to the Platinum PIAs
Usually you have to be invited personally in order to attend the Platinum PIAs Community Awards Show for ArtisticPreneurs. This past PIAs was a little different since it was on the web. But still it was tough to get an invite to the cyber festivities unless you were subscribed to the ArtisticPreneur.com Newsletter which is currently not accepting any new subscribers. Below is a little experiment we did in regards to inviting audience members. We contacted artist friendly sites like NYC Housing Lottery (which explores housing for artists) and had them post an invitation to their viewers. This is what it looked like:
Because our “NYC Housing Lottery” readers are interested in “all things artist” we wanted to extend an invitation to you to attend the awards. To find out more about the Platinum PIAs please go here.”
The Platinum PIAs are in Need of a Platinum Keyword Miracle
We are approaching the 2019 Platinum PIAs Community Awards Show that annually since 2010 has been recognizing ArtisticPreneurs who are making a difference in their neighborhoods and around the world. Although over the years the PIAs have been held in venues such as Robert De Niro’s Tribeca Screening Room and community havens such as DCTV, Inwood Manhattan has always been very visible at the awards ceremonies. This in part because the founder lives in Inwood but also because Inwood is such an incredible community experience and there is the strong desire to share the enclave with the rest of the world.
The Importance of Ranking Online
But sadly the Platinum PIAs as of late have been having a tough time of it in terms of ranking on search engines. Why is this important? Because with a strong voice on the web the message of making a difference can be expanded into places other than just Inwood Manhattan.
The Wonderful Neighborhood of Inwood Manhattan
Inwood Manhattan, for those of you who do not know, is a Northern NYC neighborhood that is the home to a distinguished lineup that includes Lin Manuel Miranda and even the late Bessie Houdini who was the wife to none other than Houdini himself. In fact, the headquarters for the InwoodManhattan.com website is just a few blocks away from where the Bessie Houdini resided during the last years of her life.
Getting Out a Message of Hope
Again back to the issue of ranking on search engines to get out a message of hope. It seems that part of the problem is with the word “Platinum” of “Platinum PIAs.” You see it was easy back in 2010 for the Platinum PIAs to rank for keywords like “Platinum” in the search engines. In those days when you searched the word “Platinum” you would find the “Platinum PIAs Awards” as a pull down menu option which is a sign of popularity. The internet in the early 2010’s were helping to quickly build a national and international fan base for a new awards show that was introducing Inwood to the rest of Manhattan – Inwood being a better than gold neighborhood, dare we say a platinum one!
Enter Big Business
In the years since 2010 there has been an onslaught of platinum products and services. And existence of these entities on the web has rattled things to such an extent that now a decade later, if you search “Platinum” there’s no Platinum PIAs Awards as a pull down menu. In fact, even searching for the Platinum PIAs Awards directly there’s no longer a pull down menu with it’s name.
These days when you search “Platinum” or even “Platinum PIAs Awards,” the pull down menu is cluttered with an infestation of commercialized “Platinum” products and services. These products and services include platinum plus rewards, platinum plus rewards of bank of america, mbna platinum plus rewards, bankamericard visa platinum plus rewards, weins canada platinum plus rewards, alaska airlines platinum plus rewards, boa platinum plus rewards, bankamerica travel rewards, bankamericard travel rewards platinum plus visa, vystar platinum rewards plus, bankamericard rewards platinum plus mastercard just to name a few.
The Platinum PIAs are at a Crisis Point Online
The Platinum PIAs Awards are at a crisis point in terms of their internet exposure. Although they still have and will likely always have the strong support of Inwood Manhattan, bringing the message of “believing” to other parts of the country will not be forthcoming as long as search engines give preferential treatment to big business.
And let’s face it, with the web currently being what it is, if they can’t find you in the search engines then you don’t exist. Sure, the PIAs could get their SEO (Search Engine Optimization) geek squad to save the day, but unfortunately many of the techniques that work are what are called “Black Hat” (which is considered bad) instead of “White Hat” (which is considered good). So because the Platinum PIAs have too much integrity to cheat the system, they are lagging online.
Is there Hope for the Web Bearers of Hope?
Case in point, while writing this post we decided to search “Platinum PIAs Awards” online and we got the message “Did you mean: platinum plus rewards?” No we didn’t mean Platinum Plus Rewards, we mean the awards show that has helped countless artists of all kinds as well as emerging entrepreneurs to successfully launch their careers as ArtisticPreneurs. Can a blog post make a difference with big business and search engines? Probably not. But fortunately the Platinum PIAs continue to have the support of the Inwood Manhattan community and that’s a beautiful thing indeed!
As many as you know the Platinum PIAs Community Awards Show for ArtisticPreneurs has been in existence since 2010. But what you may not know is how it started. The story of the Platinum PIAs begins not as a part of a plan but instead as a second thought. You see we had planned to premiere a video we were working on at the time and booked Robert De Niro’s Tribeca Screening Room to do so. But then on a whim we decided we didn’t want to screen the video after all, so we were stuck with a pre-paid screening room that no longer had a use. So after a discussion on what could we possibly use the theater for we chose to start an awards show. But not any awards show, one for ArtisticPreneurs, recognizing those who were making a difference in their communities and around the world. Coincidentally we were involved with a community parade project and some of the marchers and businesses involved became PIAs nominees.
The 2018 Platinum PIAs Awards Goes Online
Most the annual PIAs ceremonies over the course of our journey have been live and in person. But for Platinum PIAs #9 in 2018 we came up with the idea to switch it up. To no longer have a small panel of judges but to make everyone who was on the ArtisticPreneur Email Newsletter list empowered with picking the winners. On April 14th, 2018, we sent out an email linking to nominee videos for our online audience to view and then name the winners. Soon we had winners in four catetories.
Entertainment Entrepreneurship Lends a Hand
We owe a debt of gratitude to the Entertainment Entrepreneurship online community. They have helped us to see through the lens of there being “no business that’s not in show business.” Entertainment Entrepreneurship is very closely aligned with being an ArtisticPreneur because both are based in creativity and innovation.
Speaking of young people, the annual Platinum PIAs Community Awards Show for ArtisticPreneur has been working very closely since 2010 with Manhattan Kids Guide when searching for nominees each year. The PIAs look for ArtisticPreneurs of all different kinds (including business innovators, musicians, writers and filmmakers etc.) of the Upper Manhattan Community and around the globe.
First off the Platinum PIAs would like to thank all those who make these awards possible which includes both collaborators and sponsors. Also to all those of you who have won a Crystal Triangle of Artistic Expression, your good work as ArtisticPreneurs is an inspiration to us all.
Yes it’s true, there is now officially an ArtisticPreneur website. The word “ArtisticPreneur” has gone from just being a concept to being a website as well. And the ArtisticPreneur website could prove helpful to future Platinum PIAs nominees. ArtistPreneur brings us occasional blog entries including the current one that is about using sponsorship and eBooks to advance your creative career. This kind of DIY and “How To” info could be just the thing to add visibility to artists who are making a difference who in turn may be more likely to be nominated for a PIA.
Of course there is no guarantee of this being the result but remember that the P, I and A in PIA stand for Public Internet Artist. And artists become more public when they utilize methods for gaining exposure to potentially be noticed by Platinum PIA judges.
And of course, as many of you know, when the Platinum PIAs is done as an internet-only awards show the judges consist of everyone who is a member of the NYC Create newsletter. That’s a lot of folks out there who could potentially be interested in nominating YOU for a Platinum PIA.
The big news is that NYC Create is the official newsletter of the Platinum PIAs awards. Since the PIAs are based in New York City it is a natural that they would partner with an NYC organization. Working with NYC Create means that the newsletter will still be packed with tips on creative career advancement but when the Platinum PIAs nears its launch date NYC Create will give you the latest relevant details.
NYC Create’s most recent edition reveals some important insights into how to make money as an artist. In fact, the current blog entry is the first in a series of 6 such installments. Each installment will give you information on how to profit from your creativity. For instance, this week’s content focuses on utilizing education to bring in an income stream. That’s the idea behind this entire 6 week series: providing you the artist – including musicians, writers, filmmakers etc. – with income stream ideas you can implement. The more streams you create the more income you will receive.
NYC Create supports the Platinum PIAs vision of using the arts to make a difference in your community. Community change through the arts has long been a building block of the Platinum PIAs toolkit and the new organization known as NYC Create follows that lead. NYC Create focuses in on helping artists of all kinds – musicians, writers, filmmakers etc. – to promote themselves, build their audience and ultimately monetize their art. NYC Create was created as a response to the way that the new tax law has negatively impacted small arts organizations, especially those that depend on middle income people for donations. NYC Create was developed to empower artists to survive despite the way that the arts in America are currently under attack. In their new course series, Art Gush (a partner with NYC Create) explores Guerilla Entrepreneurship as a way that artists can fight back. The most recent step in this process that Art Gush has examined (as reflected in the NYC Create blog) is that of “Proof of Concept” as seen on “Shark Tank.” This is the phase of business development for artisticpreneurs in which they prove that their creative business concept works. For more information on this rung of the ladder please read the latest NYC Create blog entry.
A key concept for the 2018 Platinum Pias is going to be “Artist Entrepreneur.” Many of the nominees will fall into that category. And lucky for you there’s an Artist Entrepreneur article here you may be interested in. It’s quite brief but does make some good points about being a Starving Artist versus Artist Entrepreneur.
The Platinum Pias, as we mentioned right after the event, was an extraordinary experience. Many said it was the best Pias yet and marked the public introduction of Art Gush which is a proprietary feature film creation methodology for actors that involves no crew.
Also the production for the movie “Thrillumentary: Making a Difference Can Be Murder” was begun. Some of the filming that evening will be seen in the final sequence of the movie!
Cast members of “Thrillumentary” were present in the audience. Watch the video and see if you can pick out who the “Thrillumentary” cast members are.