The title of this post is “Creativity Keeps the Platinum PIAs Going.” But another important thing that keeps the PIAs on track is of course community. So it is really an awards show based on community and creativity. Every year there is a surge of interest as the year ends in the anticipation of the upcoming celebration. We look forward to this time because it is exciting to be around so much community and creativity.
All are Welcome to Nominate
The submissions of nominations are coming in fast and furious and we’re trying to keep up with the pace because ultimately only a certain number small busine owners, entertainers and educators will be used going forward. Though, not to discourage you but if you have someone who you feel has made a difference in her or his community please feel free to nominate them.
The Final Pick
A unique aspect of how the Platinum PIAs does its programming is based on who is nominated. We don’t initially put any restrictions on who can be nominated so we get all kinds of creative folks who help their community in some way. After careful consideration of ALL nominee we pick 9 to 16 people to actually be nominees.
9 Nominees Will Be Selected
Our plan this year is to select 9 total in the form of three categories and three nominees for each category. The reason we are doing it this way is because the three areas of nominees will be included in conjunction with the three faces of the PIAs which are the PIAs old school, the USAcreate.com Awards and finally the Big Apple Awards.
As many of you know, our solution as to what to call the PIAs came about due to some pretty intense input. Most fans wanted us to keep the name “Platinum PIAs” but will include the USAcreate.com Awards and the Big Apple Awards in the mix. Quite a creative community, this.
Let’s approach first things first which is a quick update regarding changing the name of the Platinum PIAs to either USAcreate.com Awards or the Big Apple Awards. There was a serious backlash against changing the name Platinum PIAs, so although this decision is not yet final, a working agreement has been reached.
A Strange Solution
Via this agreement, the Platinum PIAs will continue to be named the Platinum PIAs while USAcreate.com and BigAppleAwards.com will become subdivisions.
Still a Work in Progress
For businesses all over the USA, USAcreate.com will have its own line of awards under the Platinum PIAs moniker. This goes also for BigAppleAwards.com which will be the presenter to educators and performing artists. Thank you for bearing with us, we will soon let you know if this approach is permanent.
Your Own Awards Show!
Our next Platinum PIAs Ceremony will be our 11th one! And through doing this process over and over and over again, we’ve learned a thing or two about creating, promoting and presenting an awards show. Have you ever thought about wanting to start your own awards show? If so, this post is for you especially if you are a part of the media industry including video, film and the web! If you aren’t already in the industry, you can get tips here on starting your own company or agency.
Ironically, the first step in the awards ceremony creation process is to pick the right name. As of late we haven’t been doing great with that one, but things will be resolved in the near future. The next thing you’re going to want to do is write two to three paragraphs about what your awards show is and how it will help the community or solve a problem.
Calling in Favors?
This is followed by setting a budget. We’re of course assuming you have a budget. If you do not have one you can figure out the numbers of what is needed and seek donors for help. Or you can even go the no budget approach. While this is not the best way to do things, it can be done using a free space and calling in favors. Or you may already be in the video, film and web industry in which case you’ll likely have the contacts. Not in the industry? No problem. Remember, you can get tips here.
Awards Show Tune
If you have a musician involved, you might consider having this person write, sing and record a song about your awards show. We have one for the Platinum PIAs and portions of it are used throughout the ceremony.
Reach Your Goals
Now you need to jot down all the elements for your awards show, with the list being gotten from your budget. Be sure to track every component as you reach goals.
Don’t Forget the Actual Award Statue
One thing you should do is have a designated staff including someone to take tickets and hand out programs, another person to MC etc. Don’t forget the awards statues themselves. If you can get some nice awards made you will make the winners happy and they’ll more likely keep the award for years to come!
And the controversy continues. Should the name Platinum PIAs remain the moniker or should it be changed to Big Apple Awards or even USAcreate.com Awards? We’re busily trying to decide that question and have brought the Stamas Bros on for their feedback. The Bros recently consulted on an Over50USA website post.
Sorting Out Three Possibilities
Thus far feedback from readers has been pretty much even between the three, so we’ve decided to bring in some help in the form of none other than the legends in their own minds: the Stamas Bros!
Due to technical details we are unable to bring to you the actual dialogue we had with the bros, but we can tell you this: they were very helpful.
The Stamas Bros were of the opinion that the best way to make a decision was to let YOU decided. We have in the past gotten some feedback on this topic, but never in a very specific way.
So likely what we are going to do is via our newsletter get the word out to our cherished audience and ask them what they think.
Another option that the Bros offered up was the idea of having the PIAs be much more than your average awards show. It’s three shows in all! The Platinum PIAs, The Big Apple Awards and The USAcreate.com Awards all in one extravaganza!
Let Us Know What You Think
We really are open at this point to all ideas and solutions. Do you prefer one title over the other? Do you like the idea of three shows in one? Also, we are not ageist and nominate those of any age including Over 50.
What We “Got” from the Bros
It was clear that the Stamas Bros never forgot the most important thing which is our mission which is “to recognize those businesses, educators and artists of all kinds who are making a difference in their communities.
And thus the search for an answer to the question “Big Apple Awards” versus “USAcreate.com Awards” continues. What should the new name for the Platinum PIAs be? The editor of the popular website Over50USA thinks it should be named the Over 50 USA Awards. Please editor, let’s not make this even more confusing!
New Title Anyone?
As many of you know the Platinum PIAs have been in existence since 2010 and as of this writing, a decade later, there is the desire from within the organization to come up with a new title to refresh the awards. This was the brainchild of one of the members of the Stamas Bros. Who are the Stamas Bros and why should we listen to them? In fact we should NOT lend them an ear.
Uncovering the Purpose
Why? Because in part there are other organizations with similar titles, plus, PIAs producers are seeking to further the meaning of the organization. They wish to potentially be more location specific (Big Apple Awards) and/or clearer about what the awards are. The same editor of Over50USA again asserted that the awards should be for those who qualify for A.A.R.P.
Contributors to Their Communities
Clarifications appear necessary to crystalize that that the aim of the awards is to recognize business owners, entrepreneurs and artists of any kind (fine arts to performing arts) who are making a difference by contributing to their communities.
Marketing Content Can Make a Difference
Recognition also extends to how a business or artist uses resources like marketing to get a positive image out to the world about their community.
Stamas Bros and Community Pride
Take for example the Stamas Bros. They are a popular group (strangely) known for their offbeat sense of humor and pride in their communities. Stamas Bro Homer resides in Manhattan, NY, whereas Stamas Bro Aristotle is a community activist 3,000 miles away in his neighborhood North Fork that is known for being located at the exact center of California!
Opening it Up to You
It is at this time we open the question up to you. What do you think the Platinum PIAs should now be called? The Big Apple Awards? The USAcreate.com Awards? or something else? We want to hear from you! So please contact us now!
We’re sorry to see this has escalated into a battle. Big Apple Awards and USAcreate.com Awards pitted against each other with each one’s desire to take over our Platinum PIAs brand with their own identity. I suppose I am to blame for the misunderstanding that lead to this issue. And for some reason Artist Steps has been elected to be judge and jury.
A Change of Direction
First off, I am leaving Platinum PIAs because after a decade of producing the awards show my interests have shifted and I’ve gone to work for the USAcreate.com division known as the Blogger Coalition. I am fascinated by the notion that blogs, even those with the same subject matter, can work together in harmony.
USAcreate.com had no Interest in the Beginning
Since USAcreate.com is the producer of the Blog Coalition (for which I am becoming the manager), you would think that I would offer them the opportunity to extend their branding. But at the time of my transition, USAcreate.com showed no interest in being the name for the new PIAs.
Almost immediately at the time of my announcing my moving to become the manager of USAcreate.com’s Blogger Coalition, I was contacted by the Big Apple Awards to become the future name of the Platinum PIAs Awards. At the time I thought this was a wonderful idea, because the mission of “Apple” and “PIAs” are similar in mission because both recognize small business owners and artists of all kinds who are making a difference in their communities.
Where is Alliance?
But all at once after making Apple arrangements (short of signing agreement), USAcreate.com texted me that they were saddened and shocked that I went with Big Apple Awards instead of USAcreate.com Awards. I apologized profusely to Big Apple that USAcreat.com was my future “boss” so I would have to go with them instead. Even though I’m the one to ultimately decide, I believe that ArtistSteps.com is not thrilled with my decision.
And the Battle Begins…
I even went ahead to update the PlatinumPIAs.com Awards website with a story about how USAcreate.com was to be the new name for the the PIAs. The the Big Apple Awards lashed out about not getting the title and we are in now in the Title Change Battle: USAcreate.com Versus Big Apple.”
There has been a lot of confusion lately regarding the name change of the Platinum PIAs to USAcreate.com Awards. Some are wondering why do it in the first place due to the fact that the PIAs have been occurring annually both online and off since 2010. They go on further to state that this will mess up the branding. They point out that we’re going to be destroying a decade of PIA brand building.
At USAcreate.com Awards headquarters we respond that we agree that changing from one name to the other after ten years of getting used to the original name requires being a bit uncomfortable. But we truly believe that it will be worth it, because in the end our clients will be served better. How? Because USAcreate.com is a collective of very talented marketing mavens and artisans who understand how to build visibility for artists and business owners which is the original vision of the PIAs.
Meanwhile, we receive at least a few nominations a day, from all over the world. Plus, we’ve been getting one question in particular regarding this annual community awards show that’s been recognizing ArtisticPreneurs since 2010. The question we’ve been getting over and over again is:
“What’s the deal with the PIAs? Are you guys going to be doing a live version of it anymore?”
In regards to the question if we’re going to be doing live shows or not, our response is “We’ll see.” 2019 we’ll be another internet only performance, but this could change in the future. In the meantime, keep those nominations pouring in!
There’s a paragraph that recently appeared in the Entertainment Entrepreneurship website/blog that was a calling of all ArtisticPreneurs. There’s is also a paragraph on last year’s winner Julie Newmar who is the personification of an ArtisticPreneur.
“One of our favorite winners was Julie Newmar, perhaps best known as Catwoman on the early Batman TV series . I have to admit, I am old enough to have watched the series when it first came out, so I’ve been a Julie Newmar fan for the bulk of my life. The irony is that we were never in the same room with Ms. Newmar but but communicated with her only digitally.”
Founder Gives His Input
The founder gave is input on the Platinum PIAs Community Awards Show for ArtisticPreneurs. He has been producing the PIAs since 2010. It seems people have been asking him where the video of the PIAs 20017 is. Here is his response on his blog.
“It’s unlisted so it won’t show up in any search.”
Manhattan Kids Guide a Long Time Friend to the PIAs
So now you know we are searching high and wide for qualified PIA nominees as well as have a video available so you can experience what a live Platinum PIAs is like (2018 was online only).
We’d be remiss if we didn’t also post the Manhattan Kids Guide description of the kind of individual we’re seeking to be a PIAs contestant. Manhattan Kids Guide is a Platinum PIA Award winning publication and long time friend to the awards show.
“The PIAs look for ArtisticPreneurs of all kinds (including business innovators, musicians, writers and filmmakers etc.) of the Upper Manhattan Community and beyond who are making a difference in their local neighborhoods and around the world.”
How to Get an Invitation to the Platinum PIAs
Usually you have to be invited personally in order to attend the Platinum PIAs Community Awards Show for ArtisticPreneurs. This past PIAs was a little different since it was on the web. But still it was tough to get an invite to the cyber festivities unless you were subscribed to the ArtisticPreneur.com Newsletter which is currently not accepting any new subscribers. Below is a little experiment we did in regards to inviting audience members. We contacted artist friendly sites like NYC Housing Lottery (which explores housing for artists) and had them post an invitation to their viewers. This is what it looked like:
Because our “NYC Housing Lottery” readers are interested in “all things artist” we wanted to extend an invitation to you to attend the awards. To find out more about the Platinum PIAs please go here.”
The Platinum PIAs are in Need of a Platinum Keyword Miracle
We are approaching the 2019 Platinum PIAs Community Awards Show that annually since 2010 has been recognizing ArtisticPreneurs who are making a difference in their neighborhoods and around the world. Although over the years the PIAs have been held in venues such as Robert De Niro’s Tribeca Screening Room and community havens such as DCTV, Inwood Manhattan has always been very visible at the awards ceremonies. This in part because the founder lives in Inwood but also because Inwood is such an incredible community experience and there is the strong desire to share the enclave with the rest of the world.
The Importance of Ranking Online
But sadly the Platinum PIAs as of late have been having a tough time of it in terms of ranking on search engines. Why is this important? Because with a strong voice on the web the message of making a difference can be expanded into places other than just Inwood Manhattan.
The Wonderful Neighborhood of Inwood Manhattan
Inwood Manhattan, for those of you who do not know, is a Northern NYC neighborhood that is the home to a distinguished lineup that includes Lin Manuel Miranda and even the late Bessie Houdini who was the wife to none other than Houdini himself. In fact, the headquarters for the InwoodManhattan.com website is just a few blocks away from where the Bessie Houdini resided during the last years of her life.
Getting Out a Message of Hope
Again back to the issue of ranking on search engines to get out a message of hope. It seems that part of the problem is with the word “Platinum” of “Platinum PIAs.” You see it was easy back in 2010 for the Platinum PIAs to rank for keywords like “Platinum” in the search engines. In those days when you searched the word “Platinum” you would find the “Platinum PIAs Awards” as a pull down menu option which is a sign of popularity. The internet in the early 2010’s were helping to quickly build a national and international fan base for a new awards show that was introducing Inwood to the rest of Manhattan – Inwood being a better than gold neighborhood, dare we say a platinum one!
Enter Big Business
In the years since 2010 there has been an onslaught of platinum products and services. And existence of these entities on the web has rattled things to such an extent that now a decade later, if you search “Platinum” there’s no Platinum PIAs Awards as a pull down menu. In fact, even searching for the Platinum PIAs Awards directly there’s no longer a pull down menu with it’s name.
These days when you search “Platinum” or even “Platinum PIAs Awards,” the pull down menu is cluttered with an infestation of commercialized “Platinum” products and services. These products and services include platinum plus rewards, platinum plus rewards of bank of america, mbna platinum plus rewards, bankamericard visa platinum plus rewards, weins canada platinum plus rewards, alaska airlines platinum plus rewards, boa platinum plus rewards, bankamerica travel rewards, bankamericard travel rewards platinum plus visa, vystar platinum rewards plus, bankamericard rewards platinum plus mastercard just to name a few.
The Platinum PIAs are at a Crisis Point Online
The Platinum PIAs Awards are at a crisis point in terms of their internet exposure. Although they still have and will likely always have the strong support of Inwood Manhattan, bringing the message of “believing” to other parts of the country will not be forthcoming as long as search engines give preferential treatment to big business.
And let’s face it, with the web currently being what it is, if they can’t find you in the search engines then you don’t exist. Sure, the PIAs could get their SEO (Search Engine Optimization) geek squad to save the day, but unfortunately many of the techniques that work are what are called “Black Hat” (which is considered bad) instead of “White Hat” (which is considered good). So because the Platinum PIAs have too much integrity to cheat the system, they are lagging online.
Is there Hope for the Web Bearers of Hope?
Case in point, while writing this post we decided to search “Platinum PIAs Awards” online and we got the message “Did you mean: platinum plus rewards?” No we didn’t mean Platinum Plus Rewards, we mean the awards show that has helped countless artists of all kinds as well as emerging entrepreneurs to successfully launch their careers as ArtisticPreneurs. Can a blog post make a difference with big business and search engines? Probably not. But fortunately the Platinum PIAs continue to have the support of the Inwood Manhattan community and that’s a beautiful thing indeed!
As many as you know the Platinum PIAs Community Awards Show for ArtisticPreneurs has been in existence since 2010. But what you may not know is how it started. The story of the Platinum PIAs begins not as a part of a plan but instead as a second thought. You see we had planned to premiere a video we were working on at the time and booked Robert De Niro’s Tribeca Screening Room to do so. But then on a whim we decided we didn’t want to screen the video after all, so we were stuck with a pre-paid screening room that no longer had a use. So after a discussion on what could we possibly use the theater for we chose to start an awards show. But not any awards show, one for ArtisticPreneurs, recognizing those who were making a difference in their communities and around the world. Coincidentally we were involved with a community parade project and some of the marchers and businesses involved became PIAs nominees.
The 2018 Platinum PIAs Awards Goes Online
Most the annual PIAs ceremonies over the course of our journey have been live and in person. But for Platinum PIAs #9 in 2018 we came up with the idea to switch it up. To no longer have a small panel of judges but to make everyone who was on the ArtisticPreneur Email Newsletter list empowered with picking the winners. On April 14th, 2018, we sent out an email linking to nominee videos for our online audience to view and then name the winners. Soon we had winners in four catetories.
Entertainment Entrepreneurship Lends a Hand
We owe a debt of gratitude to the Entertainment Entrepreneurship online community. They have helped us to see through the lens of there being “no business that’s not in show business.” Entertainment Entrepreneurship is very closely aligned with being an ArtisticPreneur because both are based in creativity and innovation.
Speaking of young people, the annual Platinum PIAs Community Awards Show for ArtisticPreneur has been working very closely since 2010 with Manhattan Kids Guide when searching for nominees each year. The PIAs look for ArtisticPreneurs of all different kinds (including business innovators, musicians, writers and filmmakers etc.) of the Upper Manhattan Community and around the globe.
First off the Platinum PIAs would like to thank all those who make these awards possible which includes both collaborators and sponsors. Also to all those of you who have won a Crystal Triangle of Artistic Expression, your good work as ArtisticPreneurs is an inspiration to us all.