The Platinum PIAs was my first awards show. Funny how in 2010 it came into being, in such an unexpected fashion. We were putting together a digital film project and planned to premier it at the Tribeca Screening Room.
What Comes Next?
But as we got closer and closer to the date, it was clear we were not going to finish in time. So what to do now? We had already booked the screening room so we needed to come up with something.
Metal Meets Mission
Then it hit me. An awards show. Yes of course. One that celebrated Public Internet Artists or its acronym: PIA. Since awards show traditionally involved some metal, we chose one of the best: platinum. Hence the Platinum PIAs were born. And best of all, it was going to celebrate not only their artistic achievement but also public internet artists who are making a difference!
Fast forward to today, and an Homage
The homage is to some of the most hardworking people we know: Home Business Achievers. What should we call this show? Home Business Awards?
There has been a lot of confusion lately regarding the name change of the Platinum PIAs to USAcreate.com Awards. Some are wondering why do it in the first place due to the fact that the PIAs have been occurring annually both online and off since 2010. They go on further to state that this will mess up the branding. They point out that we’re going to be destroying a decade of PIA brand building.
At USAcreate.com Awards headquarters we respond that we agree that changing from one name to the other after ten years of getting used to the original name requires being a bit uncomfortable. But we truly believe that it will be worth it, because in the end our clients will be served better. How? Because USAcreate.com is a collective of very talented marketing mavens and artisans who understand how to build visibility for artists and business owners which is the original vision of the PIAs.
The Platinum PIAs are in Need of a Platinum Keyword Miracle
We are approaching the 2019 Platinum PIAs Community Awards Show that annually since 2010 has been recognizing ArtisticPreneurs who are making a difference in their neighborhoods and around the world. Although over the years the PIAs have been held in venues such as Robert De Niro’s Tribeca Screening Room and community havens such as DCTV, Inwood Manhattan has always been very visible at the awards ceremonies. This in part because the founder lives in Inwood but also because Inwood is such an incredible community experience and there is the strong desire to share the enclave with the rest of the world.
The Importance of Ranking Online
But sadly the Platinum PIAs as of late have been having a tough time of it in terms of ranking on search engines. Why is this important? Because with a strong voice on the web the message of making a difference can be expanded into places other than just Inwood Manhattan.
The Wonderful Neighborhood of Inwood Manhattan
Inwood Manhattan, for those of you who do not know, is a Northern NYC neighborhood that is the home to a distinguished lineup that includes Lin Manuel Miranda and even the late Bessie Houdini who was the wife to none other than Houdini himself. In fact, the headquarters for the InwoodManhattan.com website is just a few blocks away from where the Bessie Houdini resided during the last years of her life.
Getting Out a Message of Hope
Again back to the issue of ranking on search engines to get out a message of hope. It seems that part of the problem is with the word “Platinum” of “Platinum PIAs.” You see it was easy back in 2010 for the Platinum PIAs to rank for keywords like “Platinum” in the search engines. In those days when you searched the word “Platinum” you would find the “Platinum PIAs Awards” as a pull down menu option which is a sign of popularity. The internet in the early 2010’s were helping to quickly build a national and international fan base for a new awards show that was introducing Inwood to the rest of Manhattan – Inwood being a better than gold neighborhood, dare we say a platinum one!
Enter Big Business
In the years since 2010 there has been an onslaught of platinum products and services. And existence of these entities on the web has rattled things to such an extent that now a decade later, if you search “Platinum” there’s no Platinum PIAs Awards as a pull down menu. In fact, even searching for the Platinum PIAs Awards directly there’s no longer a pull down menu with it’s name.
These days when you search “Platinum” or even “Platinum PIAs Awards,” the pull down menu is cluttered with an infestation of commercialized “Platinum” products and services. These products and services include platinum plus rewards, platinum plus rewards of bank of america, mbna platinum plus rewards, bankamericard visa platinum plus rewards, weins canada platinum plus rewards, alaska airlines platinum plus rewards, boa platinum plus rewards, bankamerica travel rewards, bankamericard travel rewards platinum plus visa, vystar platinum rewards plus, bankamericard rewards platinum plus mastercard just to name a few.
The Platinum PIAs are at a Crisis Point Online
The Platinum PIAs Awards are at a crisis point in terms of their internet exposure. Although they still have and will likely always have the strong support of Inwood Manhattan, bringing the message of “believing” to other parts of the country will not be forthcoming as long as search engines give preferential treatment to big business.
And let’s face it, with the web currently being what it is, if they can’t find you in the search engines then you don’t exist. Sure, the PIAs could get their SEO (Search Engine Optimization) geek squad to save the day, but unfortunately many of the techniques that work are what are called “Black Hat” (which is considered bad) instead of “White Hat” (which is considered good). So because the Platinum PIAs have too much integrity to cheat the system, they are lagging online.
Is there Hope for the Web Bearers of Hope?
Case in point, while writing this post we decided to search “Platinum PIAs Awards” online and we got the message “Did you mean: platinum plus rewards?” No we didn’t mean Platinum Plus Rewards, we mean the awards show that has helped countless artists of all kinds as well as emerging entrepreneurs to successfully launch their careers as ArtisticPreneurs. Can a blog post make a difference with big business and search engines? Probably not. But fortunately the Platinum PIAs continue to have the support of the Inwood Manhattan community and that’s a beautiful thing indeed!
As many as you know the Platinum PIAs Community Awards Show for ArtisticPreneurs has been in existence since 2010. But what you may not know is how it started. The story of the Platinum PIAs begins not as a part of a plan but instead as a second thought. You see we had planned to premiere a video we were working on at the time and booked Robert De Niro’s Tribeca Screening Room to do so. But then on a whim we decided we didn’t want to screen the video after all, so we were stuck with a pre-paid screening room that no longer had a use. So after a discussion on what could we possibly use the theater for we chose to start an awards show. But not any awards show, one for ArtisticPreneurs, recognizing those who were making a difference in their communities and around the world. Coincidentally we were involved with a community parade project and some of the marchers and businesses involved became PIAs nominees.
The 2018 Platinum PIAs Awards Goes Online
Most the annual PIAs ceremonies over the course of our journey have been live and in person. But for Platinum PIAs #9 in 2018 we came up with the idea to switch it up. To no longer have a small panel of judges but to make everyone who was on the ArtisticPreneur Email Newsletter list empowered with picking the winners. On April 14th, 2018, we sent out an email linking to nominee videos for our online audience to view and then name the winners. Soon we had winners in four catetories.
Entertainment Entrepreneurship Lends a Hand
We owe a debt of gratitude to the Entertainment Entrepreneurship online community. They have helped us to see through the lens of there being “no business that’s not in show business.” Entertainment Entrepreneurship is very closely aligned with being an ArtisticPreneur because both are based in creativity and innovation.
Speaking of young people, the annual Platinum PIAs Community Awards Show for ArtisticPreneur has been working very closely since 2010 with Manhattan Kids Guide when searching for nominees each year. The PIAs look for ArtisticPreneurs of all different kinds (including business innovators, musicians, writers and filmmakers etc.) of the Upper Manhattan Community and around the globe.
First off the Platinum PIAs would like to thank all those who make these awards possible which includes both collaborators and sponsors. Also to all those of you who have won a Crystal Triangle of Artistic Expression, your good work as ArtisticPreneurs is an inspiration to us all.