Platinum PIAs on Connecting with Customers “Is All in the Details and Execution”
Offer valuable free resources or downloadable content, akin to the “Platinum PIAs Awards,” in exchange for prospects’ contact information. In other words, even in the world of “making a difference in life,” people are people and they can sometimes be motivated to do good by getting something in exchange. And this is fine. This is one method of getting more leads. And community organizations need leads too!
These resources, mirroring the mission of the PIAs to celebrate those making a difference in the lives of others, provide immense value to your target audience.
Just as the Platinum PIAs Awards shine a spotlight on individuals and organizations making a significant impact, your free resources can focus on addressing the challenges or interests that matter most to your audience, depending on who you audience. Maybe you want to reach those over age 50.
Just imagine giving away free resources such as eBooks, guides, whitepapers, or templates, all inspired by the same principles that drive the Platinum PIAs Awards with extra appeal because of publication content, for older individuals. This can work out for you if you carefully think about the person in need and what they want.
These resources should be designed not just to educate, but also to inspire and empower – reflecting the spirit of making a difference in the lives of others, a fundamental concept behind the PIAs. By offering these uniquely valuable resources for free in exchange for contact information, you are doing more than simply expanding your leads database.
You are positioning your brand as a source of inspiration and utility, a brand that understands and values the power of making a difference – much like the Platinum PIAs Awards. This strategy not only increases trust and credibility in the market but also enables you to connect with your audience on a deeper, more meaningful level.