Every so often we run into people who somehow had been involved in the PIAs ether as a live audience member, a presenter or even online viewer. The question that we get the most is that since the PIAs website is still up, even after closing the awards show, why don’t we update the blog more? We apologize for not putting in new content on a regular basis. We are working on a great number of community projects and do updates as we can. In fact, in this update that you are reading right now, we are giving your something to read that hopefully you will find helpful. It is a preview from an educational collaboration of ours which is the writing of a nonfiction eBook about leveraging the power of niche marketing. Here it is:
List of Ten Free Options that You have Available to You.
Please note that the list of ten free options you have available to you does not contain links to examples of these free items. The reason for not including them is that every business is different, so what might work for you, may not work for someone else. In other words, you know your business best and when searching for the free resources listed, if you include the word “free” as well as your industry or any other related keywords needed, you should have no trouble finding what you need. Here now are the ten free items.:
- Get a free blog and free eCommerce site
This step is free of course and is as easy as searching online for ” “free blog.” The point here is not getting a blog for free, but what you do with that blog. Now that you have both a free blog and the plan you made earlier, the time is now to leverage that blog by using your plan as a research for strategies you can directly apply to your blog.
If you need an eCommerce strategy for free whether it is for digital downloads or for physical products that you ship, there are free solutions available. We are not listing such sites here because we are uncomfortable doing so, but by trying various keywords for search you will find them.
The way that free eCommerce setups work is that you are given a URL address that has their name in it. The reason they will give this to you free is because they take a percentage of your profits.
Also, most eCommerce platforms use either PayPal or Stripe to process the orders. Both sites do what they do for free.
And finally. In many cases of blog and eCommerce platforms that give you their use for free, are separate entities, meaning that you will not combine your blog and eCommerce as one site. You will need to have links from a product mention connect to that eCommerce site product. People will also be able to go to the eCommerce store directly.
- Host an online seminar as a means of launching your latest product and/or service.
The topic must be very appealing to your viewers and cover something that they desperately need and for which there are not a lot of alternatives out there.
If you do this strategy, you must keep those watching and participating in it, so that you are providing them with valuable information they can apply to their lives and businesses.
One way to get people to sign up for your online seminar is to promote it with mentions in two consecutive newsletters, then the third time announce how they can register for it. Therefore, it is important to be gathering emails. If you do not have an email newsletter setup and do not have a strategic way to motivate people to sign up for it, continue reading below.
- Start an email list in the industry that both you and your customers are involved in.
You have heard about the importance of email marketing repeatedly, and if you do not have the proper setup to gather emails and then send your subscribers a newsletter, then please do so immediately. If you are not doing this, you are missing an opportunity that can be done for free. All you need to do is to find an email service, such as Mailchimp.com that has a free version of what they offer. The reason they give you the ability to do your own email setup for free is because, take for example Mailchimp, this service allows you to have service up until you have a list of 2,000 customers at which point they hope that you will have had such a great experience using their platform that you will sign up as a paying customer. And the reality is that if you reach 2,000 subscribers, chance is that at that time your business will be even more successful so you can afford the cost. There are two aspects, first is getting people to sign up for your newsletter and the second step is for you to send your newsletter weekly, or whatever you decide, extremely useful information in your industry. In terms of learning about the technical aspects of this it is best to pick your platform, study their website and even contact them for more information. How do you motivate people in your industry to join your newsletter in the first place? One way is by using your social media contingent. If you do not get have a social media strategy, please read below.
- Your social media strategy.
Before committing to your various social media platforms, do extensive research through searches and such, to make certain that your particular social platforms are being used by your ideal customers. Only you know your industry customers’ needs, so use this insight when selecting platforms. Another thing, if you do sign up for various social platforms that your industry clients use, update content at the very least weekly and more frequently if you can. Ideally you will interact with those from your industry and answer their questions, always being helpful and providing real solutions to the problems they are asking about. It can sometimes be overwhelming being on several social media platforms so you might want to do research on free social media management solutions. There are free ones out there or at the very least free trials. Look for reviews of them as well as learn about their system of updating social pages. You might want to consider not committing to a social manager right away. Learn the updating needs of your social platforms so you become clear on the needs of your social system and explore if you think a social manager will really help you with this process.
- Share your knowledge on Facebook by helping others solve their problems.
Join Facebook groups that have potential to be future customers because the topic is about the use of what you sell. Though, your strategy should not be to promote yourself with links to your business, but instead is to be genuinely helpful and help others in need of a solution what to do to achieve it. Again, without promoting you or your products and/or services.
- Appear as a guest blogger on someone else’s blog that has a large audience.
The first step is to find a blog or blogs that have as their topic things that are of interest to your ideal clients. The send an email to the blogger describing the kind of article that you could write to be posted on their blog. Be certain to outline your needs of hopefully getting a link on the blogger’s link. The way this can become a reality with this specific strategy is that you must be perceived by the blogger of bringing value to their blog. And if you produce a topic about solving the problem of that blog’s readers, when writing it do not do it as though you are creating a commercial for your business. Make it real, helpful, and immediately applicable to the blog’s readers.
- Reverse strategy of #6 example, and instead invite others to submit to your blog
Here is how it works, rather than being featured on someone else’s blog you invite them to yours. They this becomes a source of publicity for you is having them talk about your blog while on their blog giving a link that clicks through to your blog. This works best for you if the blogger you work with has a large audience/
And there are three versions of this. In the first, you request the other blogger writes on a topic that fits the industry of both you and them. Ask for three hundred words.
On the other hand, the second way you can do this is through a video chat with the blogger or do an audio only approach. Be sure to record the interview and then link it or embed it on your blog. All the online sites that can help you do this are free and you know them already. Or you can do a search for “free video chat” or other searches. And if you do decide to go audio only, there are free sources for these also.
- Content marketing to drive interested parties to your blog
The goal for your blog is that it be a resource often used by others in the same industry as you. This makes it much more likely that visitors will sign up for your email newsletter. Use your blog post content to help your ideal audience solve their problems.
Leverage the potential power of your blog by writing on topics that solve problems for your potentially future customers. The level of quality you are presenting to them in their eyes needs to be high and useful. In this manner you are more likely to have the result of them buying your products and/or service or sign up for your newsletter.
It is recommended that you keep the kind of client you are seeking in mind as you create content for your blog.
- Start a podcast for another strategy to establish yourself as an expert
iTunes are and SoundCloud are each popular podcast destinations and you can get you podcast on those sources as well as others. Each platform has its own submission process.
Podcasts are a current way to get your industry message to listeners who are also in your industry. Setting up a podcast is easy and of course can be done for free. The free method is to use your computer’s microphone to record and then edit, all with free software such as audacity.
Having a good mic and other elements is going to sound better, but it is important to just start doing your podcast. If you become ultra-successful with podcast you can also buy stuff later. Do not fall into the trap of “Once I get the right equipment, I will start my podcast.” You will never be more ready than this moment right now. Time do download your free software of choice and begin recording and editing audio.
- Make you and your business into a daily show about your industry problems and how to solve them.
We are talking about that famous and largest video showcase where can start your own channel and starts with the word “you” which is a good word to start with, because to be successful it needs “you.” If you are a business owner or someone who is thinking of starting a business, the least expensive and most trustworthy choice for promoting your business is the person you see when you look in a mirror.
The strategy to become biggest fastest is to film one long continual shot of you were taken by your phone talking about your industry for 10 minutes, starting with “today I am going to talk a problem we face in our industry” and end it with a solution. If you know your industry backwards and forwards this should be easy for you.
One 10-minute video uploaded every day. The reason for the 10 minutes is because currently “How To” videos like yours that are around that length are most favored to rank well. Also, when you start at the beginning with a “industry problem” and end with an “industry solution,” it keeps people watching, which having people watch the whole thing means higher rankings. Additionally, studies have shown that the more comments you have the better the rankings you get also. Comments show that people are taking an interest with questions and such. And do not worry about technical quality, the pandemic made it a usual thing to see on national television interviews done with phones.
So do not hold yourself back because you do not have the right technology or any other kind of excuse. Just become committed to adding value to the lives of those in your industry by detailing the industry problems and at the end of the video give industry solutions. Now grab your phone and prop it up on a couch or something and start adding videos daily on your journey toward having a more successful business.